Year 2018

‘cuda at the airport

Fred sang all day. He was the happiest and the funniest guide I fished with all week. Fred loved barracuda fishing and here we were at location B, a barracuda shopping mall where they cued up to eat Bruce’s special…

Not all locations are equal

What I learned building a guiding service on Wexford rather than on scenery. On over-promotion, the fine line between selling the fishing and setting honest expectations, and why hard choices have to be made with long-term sustainability in mind.